The Encyclo-Pet-ia

At Chewy, pets are the center of our universe. We wake up excited to discover new ways to make them happy and to make pet parenting easier for you. We create products they’ll love, offer trusted brands you’ll feel good about, and deliver it all right to your door. That means less time at the store and more time giving belly rubs.

To educate pet owner audience on necessary pet products, health information, and training opportunities. And to invite the owner to join Chewy and its community as they begin their pet parenting journey

Brand Truth:

Chewy continually adapts to meet the evolving needs of pet parents, as a first mover in creating a customer-first approach with emotional care, loyalty-building gestures, and an integrated ecosystem of pet products.

Environmental Truth:

The pandemic led to a wave of impulse pet purchases, 23M, leaving many new pet parents unprepared and unsure how to properly care for their animals.

Customer Truth:

Pet parents have the underlying guilt that they aren’t doing enough for their pet’s, driving them to seek solutions that help them be the best caregivers they possibly can be

Strategy:

We meet dog owners where they are and guide them further with an interactive, digital encyclopedia. Accessible on Chewy’s website and mobile app, this all-encompassing guide provides practical advice, product recommendations, and services tailored to every stage of a dog’s life. Chewy isn’t just selling products—it’s empowering pet owners on a fulfilling journey with their pets.