Clean Beats
Crafting and executing a campaign strategy for Scrub Daddy, a cleaning brand that prioritizes making the cleaning experience more enjoyable
Teammates: Apurva Giri Sunder, Shivangi Sethi, Xinru Jiang and Ananya Sharda
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Address the common dissatisfaction with the dullness and lack of appeal in daily chores.
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Position Scrub Daddy as a disruptive force in the cleaning category by enhancing the enjoyment of the cleaning experience.
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People use entertainment to make boring tasks easier and enjoyable.
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To integrate music into the cleaning process with Scrub Daddy, using it to reduce stress and make mundane chores more engaging and fun.
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Clean Beats beach pop-up event
Brand Activation
Scrub Daddy will create a pop-up event at numerous beach locations where typical rinse-off stations would be. Here, curious customers will have the opportunity to immerse themselves with the Scrub Daddy and Scrub Daddy unique technology. This allows them to gain first-hand experience with the product utilizing the cold and warm water that is provided at the station.
Spotify X Scrub Daddy
Scrub Daddy will partner with Spotify to create playlists designed for the mundane tasks people have to do. A wide range of playlists allow users to listen to various genres that get them in the groove for these tasks and enhance their cleaning experience.
In stores, Scrub Daddy will have the Spotify code on their packaging in order for customers to get a 3 month trial for Spotify Premium. Additionally, there will be ads for Scrub Daddy’s promotion that will play for non-premium users.